Corporate identity and style guides for Radar Gallery

Client: Radar Contemporary Art Gallery and Association

Task: Corporate identity and style guides

Year: 2005

Creating a full corporate identity is a thougthful and responsible task. With the corporate identity of Radar Contemporary Art Gallery and Association we intended to show the relationship between the gallery, its member artists, and the audience. As the name suggests, the main intention of the new gallery is to discover new and talented artists among the young generation including artists who was hided or little published so far. This objective is to fill the gap in fine art market which was absent so far in hungary.

The main character of the identity is the iconic logo with the two main colors. It is proved that the contrast of yellow and black colors make the most attentive visual affect. For this reason, many of the tarffic signs and other signs used in public transportation use the same yellow-black contrast. Thus, the logo of Radar Gallery itself is a little similar to a traffic sign.