2009-07-27 18:29:07 Eclipse idea for jewellery advertising

"Michael Hill for special occasions" - To coincide with the solar eclipse, a topical ad was developed for Michael Hill Jewellers.

For first view it really looks like a photo of a blurred diamond earring. Simple idea, simple ad, works quite well with the slogan.

Link:
http://adsoftheworld.com/media/print/michael_...

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